This interpretation could be taken any way for example;
Quality of life at a human level be it communication, creativity, collaboration or pleasure
Quality of design, craftsmanship, detailing, material, texture, beauty, lightness
Simplicity of life, design, message, essence, distillation
We were thrilled with the results and the five different approaches. What came through was the designers search for that essence of something extra that makes it recognisably special and beyond fashion. Hence the name Common Senses.